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Louis — Lebanon → Egypt

Market: Lebanon (Beirut/Verdun) → Egypt (Cairo)

Challenge

Louis, a luxury menswear showroom with presence in Beirut and Verdun, wanted to validate demand in Egypt (Cairo) before committing to physical expansion.

Approach

Meta campaigns focused on appointment bookings and brand reach in Cairo. Data used to validate the model and inform expansion decisions.

Results

  • Model validated; decision to open 3 branches in Cairo
  • Increased appointment bookings
  • Higher repeat rate

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